Drug prices in many countries are also determined by European reference prices. The result is a complex and interdependent system of mutual price referencing, so that price negotiations in one European country have an impact on prices in other countries. In Germany, a special algorithm applies in which prices and quantities are estimated according to purchasing power parity.
We have developed an iterative European reference price calculator with which you can simulate the price development on the basis of the reference price system over time. This allows you to define optimal launch sequences and predict the price development.
Use our European Reference Price Calculator to prepare your negotiations with the cost units by simulating and strategically applying the effects of different transfer prices on the respective countries.